COACH KEN : Working Trade Shows Without a Booth
Working a trade show for commercial auto can be a very lucrative event regarding both appointments and sales. Most dealerships feel like they have to buy a booth in order to make it worthwhile, but nothing could be further from the truth. Here is why: One day walking the booths at a trade show or other business event is like five days of sales calls! Here is a short guide to working the show, including the word track. 1. Be casual and friendly and whatever...