The auto dealer’s trade show “season” has begun, with NADA 2023 already concluded and Work Truck Week coming up on March 7–10 in Indianapolis, Indiana. This is always a hectic but exciting time for...
In our last issue of FordPros Magazine, I noted that the meme, “I thought we’d have flying cars by now,” was a sign of our times. I have another one for you; “Trending now!”...
Dealership Success / FP Issue 67 / Shawn Horswill
by fordpros · Published October 15, 2022 · Last modified October 18, 2022
TECHNOLOGY + THE HUMAN TOUCH By Shawn Horswill, VP Customer Success, Work Truck Solutions – [email protected] So, here we are in the 21st century and it looks like the meme for the times in...
By Shawn Horswill In April of 2021, I wrote about stepping back in order to acquire a new perspective on business—and personal—challenges that seem overwhelming. New perspectives can lead to clarity when decisions must...
“Can this truck be flat towed?” This, as just one example of a thousand questionsthat may – and sometimes should – come up when transitioning your buyers into EV’s…. For some salespeople, this could...
If you or someone you know recently attended Work Truck Week and the NADA events, you probably already know where I’m going with this…. Vehicles. Software. Charging. Service. Finance. The new tech-bundled, special-order, commercial...
A simple analogy, if just a bit on the nose:The business owner is the driver of the vehicle. Their next goal is the destination; the route is the current (though flexible) plan; their staff...
Getting and keeping work-ready vehicles on-lot has been a losing battle for dealers over the last two years, and it looks to be this way for a while still. Dealerships and their business-owner customers...
By Shawn Horswill, Work Truck Solutions Isn’t technology wonderful? It can be if you’re on top of it, or it can bury you in frustration and befuddled futility if you let it. In 1965,...
Soloflex. NordicTrac. Bowflex. Treadmills. Stationary bikes. P90X, California Beach Bodies, Tae Bow and all the rest. The singular, pervasive marketing message behind all of these? “NOW is the time to start making the change...
FEBRUARY 2023 | ISSUE 69
