Letter From the Editor: Successful Connections
Building Your Book For those in sales, the phrase “building your book of business” is likely a familiar phrase. But even if you’re not in sales, you have a “book” too. Essentially, your book is that list of people you know and interact with; they might be prospects, customers, colleagues, acquaintances, industry experts you’ve met, mentors, and the list goes on and on. The important point here is that we all have a book, no matter what business we’re in, and regardless of our role...
