DEALERSHIP SUCCESS: KEEPING IT ALL IN PERSPECTIVE
In our last issue of FordPros Magazine, I noted that the meme, “I thought we’d have flying cars by now,” was a sign of our times. I have another one for you; “Trending now!”...
Category: Dealership Success
DEALERSHIP SUCCESS: Leveraging Trends in Technology
TECHNOLOGY + THE HUMAN TOUCH By Shawn Horswill, VP Customer Success, Work Truck Solutions – [email protected] So, here we are in the 21st century and it looks like the meme for the times in...
Dealership Success: Crystal Ball vs. Magic-8 Ball vs Data
By Shawn Horswill In April of 2021, I wrote about stepping back in order to acquire a new perspective on business—and personal—challenges that seem overwhelming. New perspectives can lead to clarity when decisions must...
Dealership Success: What Did You Just Ask Me?
“Can this truck be flat towed?” This, as just one example of a thousand questionsthat may – and sometimes should – come up when transitioning your buyers into EV’s…. For some salespeople, this could...
DEALERSHIP SUCCESS: THE FUTURE OF FLEET & COMMERCIAL
If you or someone you know recently attended Work Truck Week and the NADA events, you probably already know where I’m going with this…. Vehicles. Software. Charging. Service. Finance. The new tech-bundled, special-order, commercial...
DEALERSHIP SUCCESS: THE BURDEN & THE BLESSING
A simple analogy, if just a bit on the nose:The business owner is the driver of the vehicle. Their next goal is the destination; the route is the current (though flexible) plan; their staff...
Dealership Success: Which Way the Wind Blows
Getting and keeping work-ready vehicles on-lot has been a losing battle for dealers over the last two years, and it looks to be this way for a while still. Dealerships and their business-owner customers...
DEALER SUCCESS: The Ever-Changing Face of Technology
By Shawn Horswill, Work Truck Solutions Isn’t technology wonderful? It can be if you’re on top of it, or it can bury you in frustration and befuddled futility if you let it. In 1965,...
DEALERSHIP SUCCESS: THE GRASSHOPPER AND THE ANT
Soloflex. NordicTrac. Bowflex. Treadmills. Stationary bikes. P90X, California Beach Bodies, Tae Bow and all the rest. The singular, pervasive marketing message behind all of these? “NOW is the time to start making the change...
DEALERSHIP SUCCESS: 1000 STEPS BACK
1,000 Steps Back I was recently asked by someone I admire greatly: “What’s the best piece of advice you have ever received?” That’s easy. My dad is a super-hero and always has been. He’s...
