ISSUE 67 NOTE FROM THE EDITOR: Does Technology Improve Our Businesses (Lives)?

Depending on your age, you may remember a time before (gasp) cell phones. Or maybe you remember a time before those phones were “smart” – think of the old flip phones where it took several minutes to input a quick text. Regardless, sometimes technology is terrific and other times, we might wonder if this “new tech” really makes things more complex, busier, etc.

The reality is, technology can be a double-edged sword. Again, think about cell phones. It used to be that once you left the dealership or office for the day, it was pretty hard for someone to get in touch with you, unless that person had your home phone number (some of you might be saying – “what is a home phone number” right now) or they knew where you lived. But today, they can call you, no matter where you are, email you, text you, reach out via Messenger, and the list goes on and on. Is this an improvement to the way things used to be?

Chances are, the answer depends on how you use your phone. If you treat it as a business multiplier, but with parameters around things like family time, it’s likely a great asset to you. However, I also know people who simply can’t put their phone down, no matter what they’re doing – sometimes, it’s flat out embarrassing to see them on their phone in specific situations. My point is, given the correct application and usage of technology, it can be a wonderful thing that helps improve our lives and businesses.

Commercial vehicles and the systems used to market, sell, and service them continue to see technological advancements; and most of these improvements really help us run our businesses. So, don’t sell that new tech short. Investigate it, see where you can apply it in your business, learn how it can help you improve efficiencies, and hopefully your bottom line.