A VERY SPECIAL NWFTA MEETING

A very special Northwest Ford Truck Association (NWFTA) meeting was held at the Boeing Flight Museum on September 22nd. This was the last NWFTA meeting of the year and once President Steve Renner, from Gresham Ford, led a large turnout of around 70 members, plus Steve Kettler, Ford Seattle Regional Manager, and Dan Belick, Regional Sales Operations Manager, through a short Business Meeting, a very unique evening of three presentations began.

Ted Croce, of Summit Truck Bodies in Portland, Oregon, provided the very heart warming story of how he became the President/CEO and led the operation to become 100% employee owned, one of only about 8,000 businesses in the country to achieve this incredible feat. Ted’s presentation was followed by an excellent buffet dinner.

Next on the agenda was Kathryn Schifferle, Founder and now Chief Vision Officer of Work Truck Solutions (WTS). She walked the audience through an abbreviated history of why she founded WTS in 2012 to help dealers serve business customers better. Kathryn also offered sincere thanks to the members of the NWFTA for their support as WTS was just getting up and running. She also shared new technologies recently launched such as VAST (Vehicle Acquisition Search Tool) designed to help dealers find used commercial inventory to help their customers get through this difficult inventory time, plus EZOrder and CVShowroom which together offer business shoppers a way to view, select and order vehicles that are not in stock at their dealership.

The special guest, Alan Mulally, spent the evening mixing with the association members and autographing the book American Icon: Alan Mulally and the Fight to Save Ford Motor Company, sharing advice that he uses to help large corporate CEOs and all their stakeholders understand his foundational philosophy of ‘Working Together’. Not surprisingly, Alan made everyone in the room feel special, and it is clear that his reputation as a world class leader is built on a truly authentic person.

Listen Below to the Podcasts of the Presentations as well as special interviews at the Event!