FordPro-File: Jason Savino, All American Auto Group
Jason Savino (JS) of All American Auto Group sat down with FordPros Magazine (FPM) for a fantasitic FordPro-File interview.
FPM: What were your formative years like? Where did you grow up and go to school?
JS: I grew up on Long Island, NY and went to college at the University of Scranton where I also stayed for my Masters in Business Administration. I then worked in Manhattan for 3 years at the largest advertising agency in the world, Ogilvy & Mather, before joining the auto industry officially.
FPM: How did you join the Commercial Vehicle busines?
How did you come to be at your current dealership?
JS: My father worked his way up at a Ford dealership on Long Island called Able Ford of Rockville Centre. He held every major position at the dealership, ultimately buying it and becoming Dealer Principal in 2003. In 2008, Ford offered him the opportunity to sell Able Ford and purchase Oasis Ford in Old Bridge NJ, eventually becoming All American Ford in Old Bridge. The Savino’s joined the Selman’s in 2009 to form the All American Auto Group. Throughout the years, we grew the commercial truck business and even have an Isuzu dealership in Old Bridge, as well as a Jerr-Dan distributor, which sells Ford tow trucks. By 2015, the Auto Group was growing and my father brought me into the family business as the Marketing Director. My father always focused on commercial trucks and we continue to grow that part of our business, even during the pandemic and with the inventory challenges.
FPM: What technology do you use in your role as a Commercial Dealer?
What works for you and what doesn’t? What needs to be improved and what other technology and tools are you interested in exploring?
JS: We currently use Work Truck Solutions for our Commercial Truck websites. They have been fantastic with displaying our inventory, merchandising the upfits and helping with commercial truck specific SEO. We also use Commercial Truck Trader.com and will be in commercial truck specific magazines from time to time. Our digital strategy of highly targeted SEM, display ads, social media ads and OTT video to complement and drive traffic to our Work Truck Solutions websites has definitely helped us move the business forward. I’d still like to find and refine some technology that makes off-site deliveries and/or buying a vehicle fully online easier. There are digital retailing solutions out there and we have good ones from FordDirect throughout our auto group. But they aren’t all there from a commercial standpoint. For off-site deliveries we’ve had success with e-contracting and iPads off-site for signing, but I think there’s room for improvement and for better technology to assist us. Work Truck Solutions has added tools for building upfit vehicles online and even starting the ordering process with our dealership. These have both helped but again, there’s always improvements that can be made.
FPM: What is your home life like and what are your hobbies?
JS: I have 3 kids, aged 5, 3 and 3 months. My wife and I used to travel a lot before kids; some of my favorite places to visit were Italy, Australia, Ireland and the Bahamas. I love sports and attending games and watching them on TV. My favorite teams are the New York Islanders, New York Mets and New York Giants.