AN OPPORTUNITY TO CONNECT
HOW KNAPHEIDE USES WORK TRUCK WEEKTO BUILD AND GROW RELATIONSHIPS
Each year, countless exhibitors and attendees converge upon the Indiana Convention Center in Indianapolis to attend NTEA’s Work Truck Week, the premier event for those in the work truck industry.
For Knapheide, the can’t-miss trade show serves as an excellent platform to showcase the latest innovations and products. But, more importantly, it presents an opportunity to connect with the company’s vast network of trusted dealer, distributor, and customer partners while also forging new relationships that will continue to propel the company forward.
A multi-generational, family-owned business, Knapheide attributes a great deal of its success to the relationships that have led it through 174 years of serving as an industry leader in the truck body manufacturing space.
So, when the 2021 Work Truck Show was shifted to a virtual event in the wake of the pandemic, threatening the ability to connect with those valued partners and customers, Knapheide did what it has always done in the face of adversity: shift its approach and persevere. In this case, the company successfully found innovative, efficient, and creative ways to stay connected with those audiences, keeping them informed of the latest developments.
Now, with the 2022 Work Truck Show set to return to its traditional in-person format, the company looks forward to its time in Indianapolis this year.
“We wouldn’t be where we are today without the continuous dedication of our partners,” says Knapheide President and CEO, Bo Knapheide. “Those relationships are a pivotal part of our company and we appreciate every opportunity we are given to connect with them. While we found alternatives that allowed us to stay in touch during the pandemic, it’s hard to replicate the benefits of face-to-face interactions. So we’re definitely looking forward to getting back together in person for this year’s show.”
During Work Truck Week, Knapheide also holds an annual distributor meeting that provides distributor partners with important information and offers the opportunity to meet with key Knapheide personnel in a more casual setting. The invitation-only event is held at an off-site location and features multiple keynote speakers covering a variety of relevant topics.
Additionally, another invitation-only event, known simply as “The Knapheide Party,” is an evening centered around live entertainment. Attendees are able to enjoy a night away from the hustle and bustle of their daily lives, a ceremony honoring high-performing distributors, and a lively concert to end the night. Previous Knapheide Party headliners include The Steve Miller Band, John Fogerty, Big & Rich, Huey Lewis and the News, The Blues Brothers, and Kenny Rogers.
“Our partners have done and continue to do so much that supports our continued growth and success,” says Bo Knapheide. “Having these events during Work Truck Week is just a small token of our appreciation to show our gratitude to them. At the end of the day, a lot of these businesses are family operations, just like Knapheide has been for almost two centuries now. And we place tremendous value on the opportunity to stay connected with our families at every turn.”
Visit Knapheide Booth #3739 at the
Upcoming 2022 Work Truck Week