OFFER PRODUCTS THAT TRANSFORM BUSINESSES, INCLUDING YOUR OWN
END-USER STORY: SWITCH-N-GO
Seelye Ford and Switch-N-Go® have a few things in common. Both are family owned and operated, have an understanding of harsh weather conditions, and most importantly, they are committed to offering products that can transform a business.
Seelye Ford planted roots in West Michigan nearly 60 years ago, servicing Kalamazoo and the surrounding areas with Ford brand vehicles. Seeyle has seen tremendous growth throughout the last three generations. Growth which includes offering businesses Ford upfits such as dump bodies, service bodies, and more.
Fleet Sales Manager, Tom Ballard has been an integral part of that growth for nearly 20 years. Throughout his tenure with Seelye, he has watched the truck sales numbers in the Commercial Truck Department double in volume. Ballard predicts he’ll see even more growth on the Commercial side of Seelye with the help of Switch-N-Go®.
How did Switch-N-Go® get on their radar? A couple of years ago, B&B Truck Equipment, a local upfitter for Seelye Ford, attended the Work Truck Show hosted by the National Truck Equipment Association (NTEA). Switch-N-Go® was also in attendance. Since B&B is a long time Switch-N-Go® Authorized Dealer, Sales Manager Jason Lovell stopped to say “hello” to then Sales Specialist, Russ Wallace. After a great conversation, Lovell knew that Switch-N-Go® would be the perfect addition to Seelye’s product offerings.
Switch-N-Go® has a lot to offer truck dealers. For two decades, Switch-N-Go® has provided truck dealers with a new way to sell to the work truck industry. Designed specifically for vehicles with a GVWR of up to 33,000lbs, Switch-N-Go® is ideal for class 4-7 chassis. The hoist system is available in electric-over-hydraulic and full-hydraulic models with up to 18,000lb lifting capacities. Switch-N-Go® offers a fleet of work truck bodies including dump, arbor, and storage bodies, as well as flatbeds, drop boxes, and WorkReady™ subframes for specialized equipment upfits. This versatility allows owners to build their ideal work truck by matching the system they need with the chassis they want.
Ballard liked the versatility and began stocking two Switch-N-Go® upfitted trucks – the F550 and F650. Many of his first sales came from Commercial Truck Trader, an online tool that allows truck dealers to expand their customer reach on their available trucks. However, having Switch-N-Go® on the lot has also brought in many new local customers to Seelye in the last two years, most of whom have returned to purchase a second truck and additional bodies, thus cementing several long-lasting customer relationships.
Ballard credits his Switch-N-Go® sales to the versatility of the system, saying “it allows customers to buy different bodies (rather than additional trucks) for applications they already do.” Western Michigan University was one of Seelye’s first local municipalities to utilize a Switch-N-Go® truck for general ground maintenance. A local landscaper loved the idea that one truck could service all aspects of his business through all seasons. So, he purchased a Switch-N-Go® upfitted truck and paired it with three interchangeable bodies: a Flatbed and Dump Body for landscaping, along with an Arbor Body with Removable Roof for tree care. Ballard has also created a relationship with a local Two Men and a Truck franchise. The payload capacity of the Ford F650 makes it the ideal truck for renting dumpsters direct to consumers, while adding a couple of Van Bodies, now available through Switch-N-Go®, is perfect to assist in their moving and hauling operations.
Ballard values the great relationship he has with Switch-N-Go®. The constant support and product development allows him to stock and offer products that other dealers do not, resulting in customers who would normally purchase competitor chassis coming to his dealership instead.
As a Switch-N-Go® truck dealer, you can provide customers within several industries the power of a full fleet in one truck. Plus, you can continue to build the relationship with repeat body sales, laying the groundwork for a second truck purchase once inventory picks back up. All while Switch-N-Go® continues to adapt right alongside you.
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