SHYFT “AT” WTW21

The Shyft Group, North America’s leader in specialty vehicle manufacturing, assembly, and upfit for ecommerce-driven parcel delivery, as well as the broader commercial, retail, and service specialty vehicle markets, displayed its newest and most popular products from Utilimaster, DuraMag, and Royal Truck Body at Work Truck Week 21.

Utilimaster: The leading last mile delivery and vocation-specific fleet vehicle brand will feature the Velocity M3 parcel delivery vehicle. First introduced as a prototype in 2020, the Velocity M3 is now production-ready and features enhanced safety technologies and optimized ergonomics that shave valuable time from each delivery stop. In addition, Utilimaster will also display its newly redeveloped Trademaster specialty service body, which features a standing-height cargo workspace accessible through the truck cab, Utiliplate construction, and customized tool and accessory storage. The Trademaster can be mounted on a variety of Ford and GM chassis is built keep professionals comfortable and productive.

Royal Truck Body: The West Coast’s leading truck body manufacturer will showcase its Royal 11’-long, 46”-tall Severe Duty Body. Featuring more standard options than competing bodies, this Severe Duty includes open-top lids dressed in aluminum diamond plate, a stainless-steel tailgate guard, and a heavy-duty Class III recessed rear bumper.

DuraMag: The company’s rapidly expanding brand and one of the most durable and corrosion resistant service bodies in the industry will showcase its S-Series Service Body. Featuring a fully welded, all-aluminum body build, the S-Series is powder coated to withstand the rigors of any job site and climate.

National Ford Truck Club followed up with an interview of Chad Heminover, President of Shyft Fleet Vehicles & Services:

NFTC: How do you see 2021 unfolding for our Ford dealer dealerships?

Chad: Well, NFTC, thank you for speaking with me today. We’ve seen significant growth in ecommerce-driven parcel delivery, as well as the broader commercial, retail, and service specialty vehicle markets, and we expect that to continue well into 2021 and beyond.

NFTC: What obstacles have you faced during this past year and how have you overcome them?

Chad: The biggest obstacles we’ve faced are two-fold: finding enough people that want to work in a difficult work environment, and managing our supply chain through the pandemic. We have implemented wage adjustments and attendance bonuses to attract and keep team members on board. As for our supply chain, we’ve been managing shortages and price fluctuations with steel and aluminum and have increased our supply base to meet current demand.

NFTC: What would you like to share with Ford Dealers and specifically, their commercial staff?

Chad: We have a wide variety of unique product opportunities for all Ford dealers including the all-new under 10,000 lb GVWR Velocity F2 step-van and the reintroduction of the Trademaster, a utility body built on the E-Series line of Ford’s platform.

NFTC: Thanks again for sharing your time with us and our readers today Chad! We enjoyed visiting you virtually during Work Truck Week 21!  

Chad: You’re welcome NFTC!